When A Brilliant Pitch Lands...

Photo by AbsolutVision

Hi everyone

I hope everyone is well and has avoided THE COLD (I've been hit by three colds and a chest infection over the past two months...woe me!) and Covid so far this autumn.

Earlier this month I received an interesting, unique pitch from a PR which caught my attention. I can't always respond to emails very quickly due to the sheer number that fly in, but I'd met this PR at one of my workshops a couple of years back from which we'd always had a friendly email correspondence. Her email was sat in my flagged emails for a couple of weeks at least but when I had a quiet moment last week I was able to respond.

Due to being a newsletter subscriber too she was able to inject a personal and friendly slant to the email. But the pitch itself caught my eye as it was unique and different (and not directly about her client's business) - I personally hadn't seen a piece about the subject matter in the titles I write for. Straight away I could see myself pitching a few publications on the back of it. There was a strong headline accompanying it, which was in the subject line too. Catching my attention I told the PR I really liked the idea and that I'd try pitching a certain title, which I did shortly afterwards - using a similar headline to the PR and adding my own take on the angle too. And then moments later the editor commissioned me. Voila!

I just wanted to highlight how a strong headline and a personalised and a distinctive pitch (which I know a lot of you do already) rather than press releases (which form the bulk of my inbox) can land to coverage. I'll flag up the pitch in my workshops.

Enjoy the rest of the week.

Thanks
Susie