Please don't pitch us this way...
Hi everyone,
There it goes. Another DM flying into my Twitter inbox. And then hours later, another. Unfortunately, these aren't messages about prospective work gigs or DMs from past lovers. Instead, they're pitches from PRs and businesses. I look back at my Twitter profile to see where I mention that I'm open for pitches on the platform. I rewatch my webinars to try and find where I highlight this as a tip. I look at my website and see if a hacker has removed my email address.
I'm being facetious and I know many brilliant PRs and founders would never dream of pitching through Twitter. But for some reason, my Twitter inbox is being increasingly deluged with pitches. As I write this, a Twitter DM comes in following up on a pitch sent to me on Twitter the evening before. I've also noted that increasingly PRs are responding to ResponseSource not through the media platform but via Twitter.
Unless a journalist has flagged up on their Twitter that they are open to tips/pitches through the platform, you know them, or you've heard through the grapevine that they're open to DMs, please refrain from jumping in Twitter inbox. I know we can be difficult to get hold of, but for me it's doesn't bode well for a strong relationship. Our email addresses tend to be easy to find. So please, stick to good old fashioned email.
Have a lovely rest of the week.
Thanks
Susie
My resources for helping you improve your press coverage:
You can watch my FREE Twitter webinar How to Tweet Your Way to Media Coverage (if you enjoyed it, I'd love it if you could share it on social media and any groups you're on).
Read my (free) How to Pitch to Journalists During Coronavirus and 17 Insider Tips On How to Pitch to Journalists During Coronavirus (just £5) ebooks.
Take my in-depth course Lessons from a Journalist: How to Secure Press Coverage - This is half price for anyone who has taken my workshop or webinar - just email me for the code.
Check out my pre-recorded webinars.
Organise a brainstorming session with a journalist, an overhaul of the copy on your website with a copywriter, or any other content such as blog posts or an award entry, through my network of professional writers.
Reserve a Power Hour with myself or another journalist.
Explore booking a PR for a short or long-term project. I have many I can recommend.