What Not To Do In A Media Interview
Photo by Austin Distel
Hi everyone,
I hope you're having a great week.
A while back I was interviewing a CEO for a profile interview slot. Let's say the person was the boss of a savings app. Towards the end of the interview, I asked her what her ultimate savings goal was. A very simple question. "Erm, erm,” she stuttered. “Well, nothing really. Maybe a holiday.” I pressed further but she was stumped. It was a dry answer to what overall had been quite a dry interview. There was no excitement at all.
Tip: It might be difficult to inject a sparkling personality into your clients, but please try and ask them to sound enthusiastic.
I'm bringing this up as I'm pleased to say that next month media trainer, podcaster and speaker Guy Clapperton will be joining me for a webinar on media training. During the session on July 16, Guy will explore:
how to deliver clear and engaging messages whether you're on TV, radio, a podcast or being interviewed for a print article
what kind of preparation you should do before an interview
how to talk about statistics in an interesting way
You'll also have the opportunity to ask Guy any burning questions (feel free to email me any questions below and we can include it in the session).
The webinar is aimed at both those who are new to speaking to the media, and those wanting to brush up on their interview techniques, whilst hearing first-hand about what works for a journalist. It's open to founders and PRs (and your clients) so feel free to swing them the link.
Those attending will also receive a special discount when booking any future media training workshops with Guy.
The webinar will be recorded so even if you can't make it live, you'll be able to watch it again at your own leisure whenever you like.
Tickets are just £19.99 – which is an absolute steal for media training.
For more info and to book, head here (do send on the link to anyone you think might be interested). The session is just £15 for paid newsletter subscribers (simply email me if you'd like to jump on board).
I'd be grateful if you could mention it on any social media sites groups you're on!
Thanks
Susie