Homage To The Wonderful Press Officers Out There

Photo by Joppe Spaa

Hi everyone

I hope January has been kind to you.

Recently I've worked with a couple of standout press officers who have really gone over and beyond what I've asked for. For example, I was in touch with one organisation as a leftfield way of sourcing case studies and within hours she sent over a bunch over from her organisation, two of which ended up working for two separate pieces. In another email, I simply sounded her out about if she'd heard of any dairy farmers who'd turned vegan or started working in the vegan industry. Soon enough she whizzed over several strong case studies and threw in her own extra pearls of wisdom. As she's been such a joy to work with and I've now written about the organisation several times, we're looking to go for a beach walk together soon (she lives in Margate, which helps - as you know, I find it hard to go for coffees/have meetings due to time, but actually this will be very much be an good strong equal relationship).

The other superstar PR is the press officer of a climate organisation who has been an absolute gem in helping source case studies (non of which were directly from her own bank) but several times now she's contacted potential case studies on my behalf, sent over mobile numbers, and planted seeds of information for where to look for other case studies. Honestly, when you're struggling for case studies, acts like these are god-like.

Those press officers have gone beyond the call of duty and it has paid off. I'm now regularly quoting the first one (obviously only where relevant) and the second one I'm now planning to include in a forthcoming article for a national. 

Thanks for reading.

Susie