It's not too late to pitch for Christmas guides

Photo by Micheile Henderson

There's still plenty of time to get your/your client's product featured in Christmas gift guides. While the monthlies have already gone to press, newspapers, weekly magazines and online titles will still be running Xmas guides until the 24th (when we'll see a run of guides of what presents to buy last-min etc.).

A few things to consider before you pitch:

• Which publications does my product suit?

• Does the readership match my audience?

• Is the price point a good match for this publication? For example, your £4 bath bombs might work for Stylist but not the FT.

• Be targeted in what type of gift guide it might suit: one aimed at men, women, travellers, pets, tech lovers, kids, or the ethical shopper?

• Be specific in your email subject line. For example, Christmas gifts for travellers: Personalised vintage-style maps.

If you want more tips and a great case study of a pitch and press release that led to a business being featured in a Stylist guide, a whole chapter in my course is devoted to pitching for Christmas (and Easter/Mother's Day/Father's Day etc) and product round-ups. Click here for more info.